Sky Sports secures historic WSL broadcast deal from 2025

Sky Sports' landmark deal for women's football

In a groundbreaking move for women's sport, Sky Sports has announced a five-year broadcast agreement to become the primary home of the Women's Super League (WSL) starting from the 2025/26 season. This partnership will see Sky Sports air 118 WSL matches each season, a threefold increase compared to current coverage, with 78 fixtures being exclusive to the channel.

This deal marks a significant step forward in elevating the profile of women's football in the UK, reflecting growing fan interest and the league's rising competitiveness. Sky Sports' commitment signals a new era where female athletes receive the exposure and investment they deserve.

Expanded coverage and exclusive content

Sky Sports will broadcast over 90% of all WSL matches, including more than 75% of the first pick games, ensuring fans have access to the most exciting fixtures throughout the season. The closing weekend of the league will also be covered exclusively by Sky, guaranteeing a thrilling conclusion live for supporters.

Beyond the top flight, the deal grants Sky Sports the option to broadcast matches from the Women's Championship and the Women's League Cup, including the League Cup final. This addition brings these competitions to Sky's platforms for the very first time, expanding the spectrum of women's football available to viewers.

What this means for fans and players

For supporters, the increase in live games means more opportunities to watch their favourite teams and players. The enhanced coverage will also help raise the profile of emerging talents and foster a deeper connection between fans and the women's game.

From a players’ perspective, being showcased on a major broadcaster not only boosts individual profiles but also helps attract sponsorship and investment into women's football, promoting its sustainable growth.

Sky Sports' commitment to growing women's sport

Dana Strong, Group CEO of Sky, emphasised the importance of this new arrangement: "This partnership reflects our dedication to women's football and our ambition to grow the game further. Sky is already the largest investor in women's sport in the UK and Ireland, and this deal ensures we will continue to inspire the next generation of fans and athletes."

Sky Sports has a strong track record of supporting women's sport, broadcasting over 70% of all live televised women's sport in 2023. Alongside football, fans can enjoy coverage of women's cricket, tennis, golf, netball, rugby league, boxing, and more.

Marketing and digital engagement

To maximise the reach of the WSL, Sky Sports plans to invest heavily in marketing and production. Dedicated social media channels for the WSL on platforms such as TikTok and Snapchat will engage younger audiences and broaden the league’s fanbase.

Moreover, non-Sky subscribers can access WSL matches through NOW Sports Day or Month Memberships, offering flexible, contract-free viewing options. Highlights from every game will also be freely available on Sky Sports’ digital platforms, including their website, app, and YouTube channel.

Context within the wider football landscape

This announcement coincides with Sky’s record-breaking Premier League deal starting in the same season, which increases exclusive live games by 70% to at least 215 matches. The simultaneous growth in men’s and women’s football coverage underlines the broadcaster’s holistic approach to elevating the sport.

Sky Sports also remains the home of over 1,000 EFL matches each season and coverage of the Scottish Premiership and Scottish Women's Premier League (SWPL), cementing its position as the dominant destination for domestic football fans.

New viewing innovations and value

Earlier this year, the launch of Sky Sports+ enhanced subscription value by giving customers access to 50% more sport at no extra cost. This means fans of women’s football can enjoy more fixtures and competitions without additional fees, encouraging wider engagement.

Looking ahead: the future of women's football on Sky

The new broadcast deal represents more than just increased airtime; it is a catalyst for the professionalisation and commercial growth of women’s football in the UK. With greater visibility, clubs can attract stronger sponsorship deals, improved facilities, and enhanced youth development programmes.

Fans can look forward to a more competitive and entertaining WSL, with Sky Sports’ investment supporting high-quality production values and storytelling around players and clubs. This comprehensive coverage will help build a passionate and enduring fanbase.

How to watch the WSL on Sky Sports

Supporters can watch live WSL matches on Sky Sports Football and other Sky Sports channels, with additional streaming available via NOW Sports memberships. Highlights and exclusive content are accessible on the Sky Sports app and digital platforms, ensuring fans never miss a moment.

For example, exciting fixtures such as Everton versus Chelsea are scheduled for live broadcast, providing must-watch moments for football enthusiasts.

Conclusion: a new era for women's football in the UK

Sky Sports' historic five-year deal to broadcast the majority of WSL matches is a landmark moment for the women's game. By dramatically increasing live coverage and embracing digital innovation, Sky is helping transform women's football into a mainstream sporting spectacle.

As the sport continues to grow, this partnership is set to inspire future generations of players and fans alike, making the WSL a major feature on the UK’s sporting calendar.