Why Rasmus Hojlund Could Be Manchester United’s Next Star Striker
Discover why Rasmus Hojlund’s Serie A form suggests he could become a 25-goal-a-year striker for Manchester United with the right service.

By Editorial
Introduction To Rasmus Hojlund’s Rising Profile
Rasmus Hojlund’s rapid rise at Napoli this season has sparked widespread debate about Manchester United’s decision to let the young Danish striker go. With four goals in six Serie A appearances, Hojlund is demonstrating qualities that suggest he could easily be a 25-goal-a-year striker if supported properly. Former United goalkeeper Peter Schmeichel has been particularly vocal, highlighting the missed opportunity for the Red Devils and the complexities of their recruitment strategy.
Hojlund’s Performance In Serie A And Its Significance
Since moving to Napoli on loan, Hojlund has matched his entire Premier League goal tally from last season in just six games. This impressive scoring rate is a clear sign of his potential. Playing alongside creative talents like Kevin De Bruyne and former Manchester United midfielder Scott McTominay, Hojlund is finally benefiting from the kind of service he lacked at Old Trafford.
His case exemplifies how a striker’s success often hinges on the team around him. The creative midfielders and wingers who can supply precise passes and create space are crucial. At Napoli, this environment allows Hojlund’s natural goal-scoring instincts to flourish.
The Manchester United Recruitment Debate
Schmeichel’s critique extends beyond Hojlund’s departure to the club’s wider recruitment policies. He questions the wisdom of signing Benjamin Sesko, a young striker from RB Leipzig, especially when Hojlund was available and showing signs of potential growth.
"We spent over £70 million on Sesko, but we still lack key players in midfield and goalkeeping," Schmeichel argued during a recent BBC podcast. This highlights a recurring issue at Manchester United where multiple decision-makers, including the head coach, director of football, and head of recruitment, influence transfers. The resulting lack of a unified vision can disrupt team building and stability.
Such internal discord contrasts with the approach under Sir Alex Ferguson, when one manager held clear authority over transfers, ensuring a coherent strategy. Schmeichel fears the current fragmented system undermines the club’s ability to build a winning team consistently.
Scott McTominay’s Parallel Journey
Scott McTominay’s success story at Napoli further underscores the point. Like Hojlund, McTominay was considered surplus to requirements at Manchester United but has since flourished in Serie A, winning Player of the Year and even earning a Ballon d’Or nomination.
His versatility, once a reason managers hesitated to build around him, has become a strength in Italy. McTominay’s 13 goals and six assists last season showcase how players can thrive when given the right role and environment. Schmeichel describes McTominay as “so Manchester United” — hardworking, enthusiastic, and a team player.
Why Service Is Key For Hojlund’s Success
Hojlund’s goal-scoring depends heavily on quality service. At Napoli, the likes of Kevin De Bruyne provide first-class assists, highlighting what Hojlund missed at Manchester United. Schmeichel believes that if United had provided similar service, Hojlund would easily hit the 25-goal mark annually.
The club’s failure to back him with creative players like Matheus Cunha or Bryan Mbuemo — who could have offered excellent support — raises questions about transfer priorities. Instead, the focus on new signings without addressing core issues, such as the midfield number six role or goalkeeper errors, has held the team back.
For instance, Manchester United have conceded nine goals from goalkeeping mistakes alone this season, a worrying statistic for a club aiming to compete at the highest level.
Lessons From Manchester United’s Transfer Strategy
The current recruitment model at Manchester United, influenced by various executives with competing agendas, contrasts sharply with the past. Schmeichel’s reflections reveal how a lack of clear leadership in transfers can lead to questionable signings that do not necessarily strengthen the squad.
Fans and analysts alike have also voiced concerns over the club’s transfer priorities, especially given the high expenditure on players who do not fill the team's most urgent gaps. This situation is reminiscent of other football clubs that have suffered instability due to fragmented recruitment decisions.
To regain competitive edge, Manchester United must streamline decision-making and focus on building a balanced squad that supports its promising talents like Hojlund.
Conclusion: Hojlund’s Potential And What It Means For Man United
Rasmus Hojlund’s current form at Napoli is a compelling case study in how environment and service impact a player’s output. His potential as a 25-goal-a-year striker remains intact, but realising it depends on whether Manchester United can create a similarly supportive setup.
As the club navigates its recruitment and tactical challenges, Hojlund’s success abroad serves as a reminder of the talents they may have undervalued. For fans following the Premier League and Serie A closely, this story offers insight into the importance of strategic squad building and the risks of fragmented management.
For more on football transfers and player impacts, check out our analysis on Alvarez banned for 10 months after failed drugs test in European football, highlighting the complexities of player management at top clubs.
In parallel, the journey of players like McTominay and Hojlund can inspire discussions on how clubs can better nurture versatile talents. Meanwhile, for updates across various sports, our coverage on Geraint Thomas ends cycling career with emotional Cardiff farewell offers a glimpse into the broader sporting world.
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Editorial
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Specialist in sports analysis and journalism
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